Earlier this year, APL launched our Valuable Provenance campaign in South Australia. 
The campaign was designed to educate consumers on the origin of their ham and bacon, and encourage them to ‘Just Pick Pink’ to know they’re buying true Australian pork. 
Results from the campaign have shown that the campaign resonated with consumers, and has helped to shift some perceptions around the origin of ham and bacon. 
The campaign has also helped support brand recognition, encouraging shoppers to look for the PorkMark logo in-store. 
It was great to have support from our Australian smallgoods licensees, and have them get behind the importance of this message – Just Pick Pink!