Our purpose is to enable a thriving pork industry for all. Our vision is to make pork Australia’s preferred choice of protein. And we aim to sustainably add $1 billion to farm gate value by 2025.   
 
What we do:  

  • Research to innovate our sustainable practices  

  • Marketing activities to improve the demand for Australian pork 

  • Strategic policy development to represent our industry to stakeholders  
     

Our values are the cornerstone to our organisation. They shape the APL culture and support the growth of our industry. Our values are:  

  • Results driven – say what we’ll do; do what we say; prove it 

  • Challengers – courageously question to actively learn 

  • Team players – one team, shared dreams 

  • Future focused – position for tomorrow’s needs today 
     

To learn more about our vision, values and action, download our Strategic Plan 2020-2025.