Australian Pork calls on South Aussies to support local
17 May 2021
A recent survey conducted by Australian Pork Limited has revealed 73% of South Australians are looking to increase their local purchases since the pandemic began, but 10% admit they fail to check or are unaware of country-of-origin labelling.*
While all fresh pork sourced and sold in Australia is local, the majority of ham and bacon products are made from imported pork. This can lead to confusion on where pork used in smallgoods is coming from and the impact this is having on the local industry.
To help combat this, Australian Pork has worked with local farmers and suppliers to champion the importance of buying ham and bacon made from Australian pork. A new campaign on air since March has encouraged South Aussies to look at the country of origin label when shopping for ham and bacon products.
Australian Pork Limited CEO, Margo Andrae, wants consumers to understand where their pork is from and help celebrate ham and bacon made with Australian Pork.
“Most South Australians are unaware the ham and bacon they eat is likely made from imported overseas pork, and this has an impact on the industry.
“That’s why we’re asking consumers to look at the country-of-origin label when purchasing ham or bacon products. It’s important shoppers take the time to check what they’re choosing is made from Australian pork and to try and support our local farmers.
“We know South Australia is all about celebrating fresh, quality, local ingredients, so that’s why we’re calling on South Aussies to help raise awareness around imports and to support local.”
To identify Australian ham and bacon products, consumers should check the bar chart on the country-of-origin label, located under the green and gold kangaroo. The bar chart must be almost full or have a percentage of at least 90% Australian ingredients, to guarantee the pork is Australian.
Along with supporting the industry, South Australians who choose to purchase Australian ham and bacon will be doing their bit to help the environment too.
“When shoppers choose ham and bacon products made from Australian pork, they contribute to creating a smaller carbon footprint, due to the shorter distance the pork needs to travel. Aussie ham and bacon products can get to South Australians’ plates in days from around the corner, versus weeks – or even months- from elsewhere around the world,” said Ms Andrae.
For more information, visit www.pork.com.au