APL’s new “Get Some Pork on Your fork” campaign launched on Sunday 9 June, introducing a new loveable character, Ramón Jamón. 
The pink-suited man of mystery is passionate about pork and wants to know why Aussies aren’t eating more of it.  
The campaign centres on Ramón Jamón addressing common barriers to pork by simply asking, “Por qué?” (English translation: “Why?”) to communicate pork as a tasty, versatile and an easy to cook dinner solution. 
This campaign retains our well known “Get Some Pork on Your Fork” tagline, and approach to light-hearted humour.  
Make sure you follow our Australian Pork socials on Facebook, Instagram, and LinkedIn to follow this exciting campaign rollout.