APL's Pork Leadership Course (PLC) participants were put through their paces by renowned journalist and media personality Shelly Horton, from Shell Shocked Media.

Working on their confidence and ability to convey compelling key messages, the training focuses on preparing industry representatives for media engagement and interviews. 

Focusing on techniques that instill confidence and calm responses when put under pressure, the training equips our future leaders with the tools they require to represent industry. 

A big thank you to Shelly and her team for a fantastic day full of learnings and newfound confidence for our participants.