On Thursday, Coles unveiled its 2024 Christmas food, grocery and liquor campaign. 

Featuring many new products at various price points, Coles' strategy for the Christmas and new year holidays, is based off a recent survey of 8,000 Coles shoppers, where 23 per cent are planning to cook and entertain even more at home this year compared to previous years. 

Coles showcased two new ham options, including a crackling rib rack roast ham and a single smoked ham with maple-mustard glaze and nectarine compote.  

As more consumers are looking to create restaurant-quality meals at home for Christmas and summer, the Coles and Liquorland Christmas line-up had more than 400 own-brand products and exclusive specialty drinks to deliver everything customers need to celebrate the season from family gatherings to summer entertaining.