Lylle Balzer-Blackstock, APL Public Relations Manager


Neale Daniher AO, FightMND Patron and co-founder is calling on people in every corner of Australia to Beanie On, Play On as part of the launch of FightMND’s annual fundraiser, the Big Freeze 8.

Daniher, who himself is fighting Motor Neurone Disease (MND), was joined by his family at the MCG launch and made the request as part of the unveiling of this year’s new Big Freeze beanie design. Now in its eighth year, the annual Big Freeze campaign sets out to raise awareness as well as vital funds to find effective treatments and a cure for MND.

Australian Pork (APL) in partnership with Coles, has proudly supported FightMND for the past five years, with both APL CEO Margo Andrae and APL Board Chair Andrew Baxter present at the launch in Melbourne last month.

During the campaign period throughout May and June, proceeds from the sale of all Aussie pork products from meat and dairy departments, and even the hot roast pork from the deli, will help to fund research to battle MND.

Last year saw Coles and Aussie pork farmers raise $6.7 million, making it the most successful fundraising campaign to date at Coles, with over $5 million raised in 2020.

“At Australian Pork we are proud to join Coles once again and support FightMND for a fifth consecutive year. The weather is perfect to not only support Aussie pork farmers and enjoy a beautiful roast or pulled pork, but also to support this incredible charity fighting the beast that is MND,” says Margo Andrae, Chief Executive Officer, APL.

“We can’t wait to smash records this year through the sale from every Coles Brand Australian Pork and Coles Free Range Pork product.”

10c from every Coles Australian pork product and 20c from every Coles Australian Free Range pork product sold until 21 June goes to FightMND.