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Join Aussie pig farmers to fight MND

Getting some pork on your fork this month could help find a cure for Motor Neurone Disease (MND).

Aussie pork producers have teamed up with Coles to support FightMND, raising funds for MND research in Australia and overseas. Underway from now until 16 June, Coles will donate 10 cents from the sale of each pack of Coles Brand fresh Australian pork at its supermarkets. In addition, Aussie pork farmers who supply Coles will also donate to the FightMND foundation.

Australian Pork Limited CEO, Margo Andrae, said producers were proud to be able to help a great cause, with the collaboration now in its third year.
“Australian pork producers have pledged their support by donating to FightMND,” she said.

“We hope other people will also help, by getting some pork on their forks and buying fresh Australian pork at Coles during this campaign.”

Donations will be made across a wide range of Coles Brand pork cuts, including spare ribs, roasts, loin chops, cutlets and mince.

FightMND’s CEO, Jamie Howden, said the support of Aussie pork farmers and Coles enables FightMND to direct vitally critical funds into the areas of MND research they are needed most.

“We feel incredibly honoured to have both Coles and Aussie pork farmers support our Foundation and fight against MND in a manner that will have a significant impact on discovering new treatments and ultimately a cure for MND” he said.

“Not only does this partnership raise vital funds for MND medical research, it also provides an amazing national platform for FightMND to mobilise the message and awareness of how devastating the disease is.”

Coles CEO, Steven Cain, said he expected customers will embrace the opportunity to support MND by buying pork and FightMND beanies during the appeal.

“We’re delighted to band together with FightMND and our pork farmers to battle MND in our supermarket aisles. Customers can buy FightMND beanies and Coles Brand fresh pork during the appeal knowing they will be contributing to a very worthy cause,” he said.

To support FightMND and Australian pork producers as they unite against MND, visit any Coles store nationwide during the campaign and look for the sticker on packs of fresh pork.

For more information on MND visit www.fightmnd.org.au. For Australian pork recipe inspiration, visit www.pork.com.au

For media enquiries contact:
Katana Smith
Communications Manager
P: 0409 122 556
E: katana.smith@australianpork.com.au

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Australian Pork Limited

The producer owned organisation supporting and promoting the Australian pork industry. Australian Pork Limited (APL) is caring for the future of Australian pork.