Library & Resources

Australian ham and bacon campaign rolls out in SA

A new advertising trial will start in Adelaide on Monday night [10 February].

The campaign aims to raise awareness of the fact that the majority of the ham and bacon sold in Australia is made from imported pork. The campaign will also help consumers identify products made from Aussie pork. The entertaining and educational ads will run across television and radio for five months, backed by SA targeted social, digital ads and retailer engagement.

Watch the ad below.

For more information, contact APL Marketing’s Julia Unwin on

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Australian Pork Limited

The producer owned organisation supporting and promoting the Australian pork industry. Australian Pork Limited (APL) is caring for the future of Australian pork.