Industry Focus

Marketing

Consumers

Looking for suggestions on how to get some pork on your fork? There is a website dedicated to consumers which includes recipe inspiration, cooking tips and details on the latest marketing campaigns.

Visit

www.pork.com.au

Campaigns

The PorkMark program celebrates Australian bacon and ham. Many people are unaware, but more than two thirds of bacon and ham is made from imported pork. The pink PorkMark helps consumers identify 100% Australian pork. The campaigns include Australian Bacon Week, the Australian Bacon Awards, Australian Ham Week and the Australian Ham Awards. Bacon Week is held annually in June and Ham Week is run annually in late November. The bacon and ham awards are open to butchers and smallgoods companies who make bacon and ham using Australian pork. The winners are announced during Bacon and Ham Week. For more information about the campaigns, including this year’s dates.

Please visit

www.pork.com.au

Butchers

Australian Pork Limited works with butchers, providing them with resources and information, including recipes and retail guides.

There is a website dedicated to butchers.

www.porkbutchers.com.au

 

Chefs

PorkStar is a program for motivated chefs and food industry leaders who are ahead of the curve with pork creativity and usage. Throughout the year, chefs participate in a range of events and are provided with resources to keep them inspired and placing more pork on their menus.

Information and resources for chefs are available from the dedicated website.

www.porkstar.com.au

 

Other marketing activities

Australian Pork Limited’s Marketing Division works with consumers, retailers, processors and farmers. The team is tasked with growing demand for Australian pork, both domestically and internationally.