About

Peter Haydon

General Manager Marketing

Mr Haydon has had extensive experience both internationally and locally in a wide variety of marketing roles. Prior to joining APL Mr Haydon was a Director of marketing consulting. His primary expertise in this position involved demand creation, portfolio and brand strategy with specialist experience in consumer communication, category management, new product development and pricing strategy and tactics.

In previous marketing positions Mr Haydon has had experience in developing brands for Kraft and Cadbury, creating and implementing sales and marketing global best practice for Lion Nathan and as General Manager Marketing for Cerebos ANZ.