Australian Pork Limited

Our purpose: is to enable a thriving pork industry. Our vision and goal: Australia’s preferred choice protein; sustainably adding $1 billion to farm gate value by 2025

Our values:

  • results driven – say what we’ll do; do what we say; prove it
  • challengers – courageously question to actively learn
  • team players – one team, shared dreams
  • future focused – position for tomorrow’s needs today

These values are the cornerstones of our organisation; they shape the culture of APL and support the growth of the industry. They are the guiding principles for interactions of the APL Board, management and business units with each other, members, industry stakeholders and the community.

View the Strategic Plan 2020-2025

The producer owned organisation supporting and promoting the Australian pork industry. Australian Pork Limited (APL) was formally registered as a company on 23 May 2000 following extensive industry consultation and the overwhelming support of Australian pork producers. APL represents the coming together of three legacy organisations, the Australian Pork Corporation; the Pig Research and Development Corporation; and the Pork Council of Australia. APL is a unique rural industry service body for the Australian pork industry. It is a producer-owned company delivering integrated services that enhance the viability of Australia’s pig producers. The organisation aims to enhance opportunities for the sustainable growth of the Australian pork industry by delivering integrated marketing, innovation and policy services along the pork industry supply chain. APL pursues opportunities for the industry at both the domestic and international level. Funding for APL is primarily through statutory pig slaughter levies collected under the Primary Industries (Excise) Levies Act 1999 with additional research specific funds provided by the Australian Government. The current levy per carcase is $3.425 and is made up of:

  • $2.25 Marketing levy
  • $1.00 per carcase Research & Development (R&D) levy; and
  • $0.175 National Residue Survey (NRS).