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Monthly Archives: July 2020

Feral pigs’ estimated annual $100m damage bill the “tip of the iceberg”

A report published this week by Australian Pork Limited (APL) has confirmed that feral pigs are second only to rabbits in terms of their economic impact as an invasive species in Australia. The report is part of the development of the National Feral Pig Action Plan, a $1.4 million Federal Government initiative which is being managed by APL due to the direct threat feral pigs pose to Australia’s commercial pork industry as potential carriers of African Swine Fever. “Feral pigs are one of …

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PorkStar creating value during COVID-19

COVID-19 restrictions forced many restaurants to close, but PorkStar chefs opened their homes and created pork recipe content that consumers loved. It was a challenging time, manager of APL’s foodservice influencer brand, PorkStar, Kylie Roberts, found opportunities. Supporting out-of-work hospitality employees was a priority, so she established Hospo4Hospo to serve up pork meals from restaurants who had swapped to takeaway models. Then, the program pivoted again to put pork on menu as restaurants reopened. PorkStar’s success lies in its relationships, so when chefs suddenly found themselves at home with …

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National Farm Safety Week: Farming for a Future

When National Farm Safety Week gets underway on Monday, take some time to think about your family, your staff, and yourself. Biosecurity and health have been front of mind in recent months due to both the threat of ASF and the COVID19 pandemic, but this week is a chance to also think about physical safety and mental wellbeing. Read more

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APL streamlines communications

As part of the new Strategic Plan development and restructure, APL Communications Director Julia Unwin is leading an audit of producer, consumer and stakeholder communication avenues, in line with feedback from APL members. We’re introducing a digital first strategy, this Weekly Update will now be the primary source of relevant, consolidated industry information from APL. Producer Notices will only be emailed in emergency situations. If you’d like to add a colleague to APL’s subscriber list, please let us know. An updated APL website, which is in development, …

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Support the foodservice industry with #TakeAwayTuesday

Earlier this year, we asked you to take a night off and support your local and now we’re asking you to join in Takeaway Tuesday. As COVID19 continues to impact foodservice, APL is supporting Restaurant and Catering Australia’s new campaign. Outlets continue to rely on takeaway and delivery to supplement reduced dine-in business and we can all help by taking a night off and enjoying #TakeawayTuesday. With foodservice accounting for around 25% of Aussie pork sales, APL’s foodservice programs will be backing the initiative. You can also support your local …

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NFF supports Biosecurity Act 2015

On behalf of its industry members including APL, The National Farmers’ Federation has written to the Senate Standing Committees on Rural and Regional Affairs and Transport in strong support of the bill to deter non-compliance with the Biosecurity Act 2015 and mitigate against biosecurity risk. Ongoing issues with incoming passengers failing to declare goods are of great concern to Australia’s agricultural industries, perhaps none more than pork. Full letter

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APL upcoming producer meetings

It has been a challenging year to say the least but not being able to meet with producers face to face has been a further hurdle for the team at APL.  APL has undertaken several virtual meetings with producers and stakeholders since March, including the May Delegates meeting, and received positive feedback. In order to continue to engage with producers, update on APL plans and undertake our Annual General Meeting, APL have scheduled further virtual events for November. Annual General Meeting – Thursday 19 …

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WEBINAR: Financial initiatives to support emissions reduction and reduce climate risk

You’re invited to join a webinar to learn how financial initiatives can help you engage with emissions reduction and reducing climate risk. The Climate Research Strategy for Primary Industries (CRSPI) will host the webinar on Wednesday, 15 July 2020, to share the latest climate related information and strategies for the agricultural sector. It will explore how finance initiatives can assist Australian agriculture to engage with climate risk and motivate investment in emissions reduction within the sector. The webinar will feature presentations from the Clean Energy Finance Corporation and Rabobank …

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APL prioritising Aussie smallgoods growth

Australian pork producers are uniquely placed to leverage renewed consumer support for ‘Australian Made’ products. APL is working to ensure that Australian pork, which unlike many other agricultural sectors competes with large volumes of imported product, promotes the home-grown message and, in turn, helps generate regional business activity to help revive the national economy. Typically, $17 million worth of imported pork, about 4000 tonnes, arrives in Australia each week to be heat-treated, processed and sold in competition with smallgoods made with Australian pork. The …

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Investing in marketing, not gambling

2020 has brought levels of uncertainty that many of us have not seen for a long time, if ever.  As a weekly business, the marketing team has been focused on steadily increasing sales continuously over the long term.  Throughout that time, the “Get Some Pork on Your Fork” campaign has been running consistently. Particularly at present, with production forecast to grow in the July to October 2020  period we must choose carefully how to invest for demand growth.  If we say investing is spending money with a reasonable chance …

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Fresh face for Research and Innovation team

Gemma Wyburn has joined APL as the Climate Friendly Farming Program Leader. This month, we’re pleased to introduce Gemma Wyburn, who has joined APL’s Research and Innovation team as the new Climate Friendly Farming Program Leader. Gemma has a Bachelor of Natural Science majoring in Animal Science, and a Graduate Diploma in Psychology. Before joining APL, Gemma had spent four and a half years at Australian Eggs in various roles, and in her time there developed a love of working with farmers to develop meaningful research projects …

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